How do you see the views on facebook live
Facebook Live launched in and since then more than 3. Not only that but more than 2 billion people have watched a Facebook Live video. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. So not only will your followers love it, but it also boosts your content in the Facebook algorithm.
SEE VIDEO BY TOPIC: This EPIC Facebook Live Trick Got Us 100 Live ViewersSEE VIDEO BY TOPIC: How To Get More Live Viewers On Facebook (7 Secrets That Work)Content:
Facebook Live Video: The Complete Guide to Live-Streaming for Business
Do you broadcast Facebook Live videos? Facebook Live lets you create a stronger, more personal relationship with your audience. While Facebook gives priority to video in the news feed, Live video ranks even higher. Furthermore, two-thirds of Facebook Live video views happen after the fact. To get the most out of your Facebook Live videos , you need to know what works.
To view your video stats, go to your Facebook business page and click on Insights at the top. Then in the left navigation, select Videos. If you want to change the date range , enter the dates in the Start and End boxes. You can also choose from three options to filter your stats : Organic vs. Paid, Auto-Played vs. Clicked-to-Play, or Unique vs. For both total views and second views, you can benchmark to compare your average performance over time in each of these three areas.
A video view in the news feed is just 3 seconds whether the video is auto-played or clicked-to-play. However, Facebook shows page admins stats for views of 10 seconds or more. Overview metrics are helpful to see which days are good for your video posts , as well as to compare which types of actions led to video views.
To get specific stats for a video , page down on the same Insights page. Click Video Library to see stats in reverse chronological order. You can also get to your Video Library section by clicking on Publishing Tools at the top of your page. Select the video you want to review , and go through the stats for Video Views and Post Views. A quick and easy way to review stats for each video is simply to go to the video on your wall and click on the reach number.
A Post Details report card pops up with two tabs: Video and Post. Remember, a video must be watched for at least three seconds to be recorded as a view. Select any of this data for more information. For instance, Peak Live Viewers will tell you at what point in the broadcast you got the largest audience.
Ten-second views shows how many people have watched 10 seconds or more of your video on any given day. The stat is divided by people who watch with the sound on versus the sound off. While you obviously want a high completion rate, a low completion rate is actually normal, even on short videos. You can also see what percent is auto-played as opposed to clicked-to-play.
Use this data to see which topics and specific videos have the most consistent viewership , and also to mark at what point viewership drops off. These insights will help you plan future Live video broadcasts. Meet your secret team that makes you look like a social media genius and empowers you to embrace change!
Think of us as your career insurance policy. We keep you focused on what matters. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed. As with the Video Views tab, assess the information gathered in this section to see which types of videos got the best reactions and engagement. Now that you know where to find your metrics, here are some things you can do to increase reach and engagement after the fact.
The best way to improve the impact of your Facebook Live videos is to be clear about your mission before you go on air. Next, determine what you want to accomplish. Are you looking for new customers , leads, publicity, email subscribers, or page likes? Then figure out where to send people , such as a landing page, business page, or other social network. If you have a plan in place, you have a greater chance for success.
Here are a few more things you can do:. To increase engagement for live videos after the fact, make sure the description is the way you want it, and add a call to action. To get to the edit screen, click the gray down arrow in the top right of the post and click Edit Post. After your Live video, ensure you have a short, compelling title ; flesh out the description further if needed ; and include a call to action with URL.
Also, add video tags. Eventually, video on Facebook, including archives of Live and playlists, will be much easier to search, just like on YouTube. Note that Facebook used to provide a separate field where you could add a call-to-action button and third-party URL.
However, this feature has been quietly removed. Be sure to add your call to action with a link in the description above the fold within the first few lines of description to increase its visibility. Also, remember to ask your audience to share your video with their friends and fans. You should reply to all comments , even after your Live video is complete.
To truly measure the impact of a call to action, use a measurable link Bitly or UTM code. Then review your analytics to see the results. Next, choose your audience. Create custom targeting the same way you would any other ad. Facebook just rolled out a new feature that allows you to create an Engagement custom audience and retarget your ad to people who have watched part of your video.
Also check engagement and reach to assess which boosted posts get the best response from your viewers. Do short Live videos. Try a 1- to minute Live video broadcast. Short videos are great if you have an announcement, a distinct point to make, or want to show something briefly behind the scenes. Reintroduce yourself on long broadcasts.
If you broadcast for longer periods of time, you may reach more people. Just remember to reintroduce yourself, share links, ask questions, and offer calls to action periodically. Capture attention in the first three seconds.
If your video is in the news feed and on auto-play, the first three seconds make the difference between someone watching it and moving on to something more interesting. Facebook Live allows you to improve visibility while lowering the barrier between you and your audience.
Live videos make you and your business more relatable, so you can develop relationships with current and future customers. The more you broadcast Live video, the more you can assess what gets the most views, engagement, and response. Do more of what works to create connections with your audience.
What do you think? Do you broadcast on Facebook Live? How do you measure impact? What have you done to improve reach and engagement? Please share your thoughts in the comments. Get this free report and never miss another great article from Social Media Examiner. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share.
Wondering how to improve their performance? Discover how to improve your Facebook Live video reach. Why Broadcast Live? Measuring Impact To get the most out of your Facebook Live videos , you need to know what works.
Review a summary of your video stats. Compare your average performance using one of the three filters. Hover and then click anywhere on the charts to see additional details. Navigate to your Live videos to view a list. The Video Views tab offers insights on video performance. See at what time you had the most viewers for your Live broadcast. Also review second video views.
A low completion rate is normal for video views. Twenty-five percent is an above-average completion rate. Become the Social Media Marketing Rockstar for Your Business Meet your secret team that makes you look like a social media genius and empowers you to embrace change!
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10 Facebook Live Tips to Follow Before, During & After Your Broadcast
Zach Basner. April 20th, min read. Your attention is lost and you decide to jump ship. You and your co-worker decide to get in on the action that is live broadcasting.
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How to Increase Your Facebook Live Video Reach
I can still remember rushing home from high school to watch TRL. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television! No, this post is not about my long-time obsession with TRL, but rather a new live video trend for marketers: Facebook Live. Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy and effective! Want help with your Facebook ads? Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile.
The Ridiculously Awesome Guide to Facebook Live
Do you broadcast Facebook Live videos? Facebook Live lets you create a stronger, more personal relationship with your audience. While Facebook gives priority to video in the news feed, Live video ranks even higher. Furthermore, two-thirds of Facebook Live video views happen after the fact.
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SEE VIDEO BY TOPIC: How to See Who Viewed & Watch My Facebook Video.
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